We're two young guys from Switzerland united by a dream to redefine what it means to dress with both, simplicity and meaning in today's world. LiO was born from late night talks and a desire to create more than just clothes, something with meaning. It is not just a brand, it's a movement, a family and a story written from stitch to stitch.

The Vision: The Kid and the Rose

The Kid and the Rose is the heart of this collection. The Kid walks the streets, searching for the next unique moment. Symbolizing what it truly means having intention, love and purpose in life. Always carrying a single rose, that keeps it searching for love and meaning in a world full of chaos. That kid lives in all of us and if you're wearing LiO, you're part of that movement.

LiO Family Only

This drop is limited for a reason, it's not for everyone, it's for you, the LiO Family. Those people who understand the interpretation behind the rose, who don't just wear clothes, but wear them with intention.

"We're not here to follow trends, we're here to build connection"

Join Us

Embrace the rose, represent that kid and let's build something real together. Future projects, drops and moves.

With Love and Passion

The LiO Team